ARETESA (ah-reh-TAY-sah): The union of Arete (Greek: excellence; the pursuit of one’s highest potential) and Ascesa (Italian: ascent; the act of rising). Not just a word. A state of becoming. For the ones ready to lead themselves, raise the bar over and over again, defy logic, defy limits, and create results faster than anyone thinks possible.

This might feel impossible right now…but if your website did even 10% of what it should…

You’d be building more freedom in your business long-term.

To make that happen, your website needs 3 things:

1. Positioning that sells premium. Listing services is not premium positioning. Selling the outcome of your work is (more clients, more income, more freedom, more authority). Premium clients don’t pay for deliverables, they pay for the transformation

2. Attention that converts. A website without strategy is just decoration. Design that grabs, holds, and directs attention = action (click, apply, buy).

3. A built-in sales system. If your site isn’t moving people 90% of the way to a yes, you’re leaving money on the table. A high-converting site weeds out the wrong people and magnetizes the right ones because best websites make the decision feel inevitable before you ever get on a call

This is what I build for my clients.

Because if your website isn’t closing sales for you, then one (or all) of these is broken.

And you can keep running your business on a site that looks “fine.”
Or you can fix it with a premium, conversion-focused website that actually makes you money.

Book with me now through my website or contacting me here!

Cheers 🥂
Jess

Www.aretesa.co

#websitedesign #webdesigner #webdesign #websitedesign

There is NOTHING I love more than taking your old website and completely transforming it.

The kind of site you’re embarrassed to send out…
The one that feels “fine” but never actually sells…
The one built on that cheap $500 template that was never designed for high-ticket clients or building wealth and your legacy.

Because here’s the truth →
Your website isn’t supposed to just look good.
It’s supposed to make you money & stack sales.

A premium site does 3 things:
✨ Positions you as the only choice in your industry
✨ Makes premium buyers feel certain the second they land
✨ Closes sales before you ever get on the call

That’s what happens when your website stops playing it safe and starts selling like the powerhouse you already are.

So no, we’re not slapping on new colors or fonts.
We’re rebuilding your digital home so it matches the entrepreneur, the leader, the CEO you’ve become and the wealth and legacy you want to create.

And when that transformation happens?
You’ll never cringe hitting “send my site” again.
You’ll send it knowing it’s already doing the selling for you.

Cheers to that 😉🥂
Jess

P.S. I REALLY need to find the before screenshot of this website 🕵️‍♀️

#websitedesigner #branddesigner
#constructioncompanywebsite

Here is what I WISH someone would have told me when I was just starting out wayyy back in 2014 online.

P.S.… I Wouldn’t Start Where You Think

Step 1: Stop chasing “more” and start chasing necessary
Most people assume passive income = lots of products, lots of funnels, lots of chaos.
Truth: it’s not about more. It’s about the one win your audience is already desperate for.
That’s where I’d begin.

Step 2: Build the pre-decision product
I wouldn’t choose a random idea that “sounds good.”
I’d ask: What must someone believe or experience before they’re ready to pay me high-ticket?
That becomes the product. It’s not content—it’s a stepping stone.

Step 3: Let it shift the lens, not just add value
Information doesn’t sell. Transformation does.
So my product wouldn’t just “teach.” It would make buyers think:
→ If this is the baseline, her premium offer must be next-level.

Step 4: Put the system to work, not myself
I wouldn’t tether it to launches or promotions.
Instead, I’d build a clean, persuasive sales page, plug it into my website, and let it sell quietly—on repeat—while I live my life.

Step 5: Use it as a filter, not just a payout
Every buyer isn’t just a $27 or $47 sale.
They’re proof: they got a win, they trust me, they’re primed.
Which means they’re 10x more likely to step into my higher-ticket world.

This isn’t about “cute little passive sales.”
It’s about engineering strategic income that compounds—income that grows your bank account and your client pipeline at the same time.

👉 If that’s the kind of income you want, not the $7-and-done kind, comment PRIME and I’ll show you how to set this up inside your own website.

#websitedesigner #branding #brandstrategist #brandingcoach #brandconsultant #marketing

Forever is composed of nows. ✨

When I became a mom at 24, everyone had an opinion.
“You’ll have to put your dreams on hold.”
“It’ll be harder for you to do big things now.”

But now, as a Mom of 4, here’s what I’ve learned:

Life doesn’t pause for you to go chase your dreams.

Your dreams have to live in the messy middle — in the car rides between activities, in the late nights when everyone’s asleep, in the early mornings before the house wakes up.

For me, building my business is never about “waiting for the right time.”

It was about making the most of each “now” — even if it was 20 minutes while a baby napped or sending a client proposal from the hockey rink parking lot.

And you know what? Those little nows stacked up.
They became websites launched, brands built, clients served, and a life I love — all without missing the moments that matter most.

You don’t have to wait for life to get calmer, easier, or more perfect.
You just have to start where you are… because forever really is made up of the choices you make in each now. 💛

If your website was actually doing its job…
you wouldn’t be stuck explaining what you do in every DM.

You wouldn’t be answering the same questions over and over.
You wouldn’t be losing leads because people are confused about what you offer.

Because a website that’s built to sell? It does the heavy lifting for you.

✨ It makes it crystal clear who you are and what you do.
✨ It positions you as the go-to expert before they even talk to you.
✨ It guides visitors straight to the ‘yes’—without you having to chase.

So if your website isn’t doing that? It’s not working.

And no, it’s not because you need more traffic.
It’s because when people land on your site, they’re not getting what they need to take action.

🚩 The messaging is vague.
🚩 The layout is confusing.
🚩 There’s no clear path to booking or buying.

They shouldn’t have to DM you just to understand what you do.
Your website should do the talking.

Because the businesses that scale? They don’t waste time explaining themselves.
They attract. They convert. They move.

If you’re ready for a website that actually works—
📩 DM us FIRST CLASS and let’s build it right.

#MagneticBranding #FirstClassBranding #LuxuryBranding #BrandEnergy #PremiumPositioning #ConversionFocused #HighCaliberClients #EntrepreneurMindset #MagneticMarketing

Loved making this one!!! 🐴 Horses and horseback riding will forever remain two of my favourite things!

#branding #logodesign #logodesigner #websitedesigner

I have the best clients in the world 🌍 ❤️

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#femalebusinesswomen #femaleconfidence #bossladymindsets #sheempowers #thatgirlenergy #thatgirlmotivation #femalefocused #newmonthquotes #hustlepreneur #fearlesswomen #quotesandnotes #girlsarestrong #thefemalehustlers #bossladiesmindset #womenpreneurs #bossladyquotes #bossbabesquad #girlbossgang #selflovewarrior #empoweringquotes #dontsettle #successhabits #selfloveclub #womenempoweringwomen #selflovequotes #womeninspiringwomen #positiveenergy

Okay, bestie, let’s have a real talk over some virtual margaritas. 🍹 You didn’t start your business to spend all your time chasing clients, cranking out endless content, and feeling like your income is tied to how many hours you can work in a day.

Yet, here we are—because your website isn’t pulling its weight.

Most entrepreneurs think that once they have a website, the sales will start rolling in. Wrong.

They throw up their 1:1 services, maybe slap on a digital product, and then… crickets. So they panic-post on social media, hoping more traffic will fix the problem. Also wrong.

Because here’s the truth: Traffic doesn’t matter if your website isn’t built to convert.

If your website isn’t selling your 1:1 services and bringing in passive income with digital products, you’re leaving serious money on the table.

So, let’s fix that.

🌟 Sell more than just your time. If you’re only offering 1:1 services, your income is capped by your availability. But when you add digital products to your site? You start making money in your sleep. Your website becomes more than a business card—it becomes an income stream.

The goal? A website that does the selling for you—so you can actually live your life instead of being glued to your business 24/7.

And this is exactly what I teach inside Overflow: The Passive Income Accelerator—how to make your website your hardest-working employee so it brings in both clients AND passive income (without you manually selling every day).

Or DM me to work together to create your built-to-sell website!

Cheers!
Jess

Here’s a little secret about human decision-making: we don’t buy with logic; we buy with emotion. Neuroscience has proven that the part of our brain responsible for feelings drives the majority of our choices, and only later does the rational side come in to justify those decisions.

For premium clients, this emotional connection is everything. They’re not just investing in a service—they’re investing in a feeling, in an experience and in a result:
• Confidence that you’re the best choice.
• Excitement about the transformation you’ll create.
• Trust that you’ll deliver on your promise, and then some.

The question is: how do you spark those feelings in your clients?

Is your website turning your perfect fit dream clients away?

A link in bio or a checkout page alone won’t cut it if you’re building your business for the long term.

Your website is meant to work for you, 24/7.
But if it’s outdated, hard to navigate, or not aligned with your current offers, it’s doing more harm than good.

Think about it:
When you book a vacation, the first thing you do is check the hotel’s website. You’re looking for:
➡️ Updated pricing
➡️ Clear info on what’s included
➡️ Easy navigation to get all your questions answered

You trust the website to act as your guide, your salesperson, your go-to resource.

Now, if your website isn’t doing the same for your clients, you’re losing out on opportunities.

A well-built website doesn’t just look good—it converts.
It:
✔️ Reflects your current offers, pricing, and reputation.
✔️ Has all the information your leads need to make a decision.
✔️ Delivers a seamless user experience that guides people through your sales funnel effortlessly.
✔️ Works when you’re not promoting, answering questions, or even online.

Your website is that crucial. If it’s not working like a 24/7 salesperson, it’s time for an upgrade.

A creative, converting website is one of the best investments you can make for your business—and it will boost your revenue.

Ready for a website that does more than just sit there? Let’s make it happen!
Jess

Www.firstclassdesign.co/contact

This is your year 💙

#femaleentrepreneur #motherhood #momsinbusiness #motherhoodrising

One of those make you feel a little “happy go lucky”kinda logos 😍

You’ve mastered your craft.
You’re delivering results.
You’ve built a business that’s thriving.

But if your website isn’t working as hard as you are, you’re leaving growth—and money—on the table.

Here’s the truth:

➡️ If your website is outdated or unclear, it’s costing you trust.
First impressions matter. Clients need to feel confident that you’re the one before they ever reach out.

➡️ If your website doesn’t showcase your expertise, it’s underselling you.
Your work is high-caliber, and your website should reflect that. Anything less creates a disconnect.

➡️ If your website isn’t converting, it’s just sitting there.
A website isn’t just a placeholder—it’s your 24/7 sales partner. And if it’s not bringing in clients, it’s time for an upgrade.

You’ve already built something amazing. Now it’s time for your website to amplify everything you’ve achieved.

The right website doesn’t just look good—it works for you. It:
✔️ Builds trust and credibility at first glance.
✔️ Communicates your value effortlessly.
✔️ Guides the right clients straight to you.

If your website isn’t pulling its weight, it’s the missing piece standing between where you are and where you want to be.

You’re ready for the next level. Let’s make your website reflect it.

Cheers,
Jess

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REFUND POLICY DISCLAIMER

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REQUEST A QUOTE

REQUEST A QUOTE

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Bespoke experiences crafted to have you stand out, command higher prices, and attract better clients & opportunities.

OnqIsSYg0cioTBbw-VTol_0fbaa578eb534c538ebafef9439642e1.jpg

Become the one they can't get enough of and keep them coming back for more.

BRAND STRATEGY, CONSULTING & WEBSITE DESIGN

Obsession-worthy brand + website strategy and design that positions you as the #1 choice for your dream clients that gets them hooked on buying everything you drop.

REQUEST A QUOTE

You are here because you know it’s time to ascend into the fullest expression of your potential — to embody the elegance, power, and authority your work already commands.
You understand that a truly powerful brand extends far beyond the surface of refined logos, curated palettes, or impeccable typography.
Luxury branding is not decoration — it’s perception
It is the silent language of influence, distinction, and trust.
Your brand is the totality of every encounter — the feeling someone has the moment they discover you, the resonance that keeps them captivated, and the loyalty that turns admiration into investment.

Brand is the pillar.
It is the architecture upon which your entire business empire is built.

When executed with precision, sophistication, and intention, your brand becomes your greatest asset, elevating your authority, amplifying desire, and positioning you as the definitive choice in your industry.

You already understand this.

You’re not here for surface-level upgrades, you’re here to command a presence.

To collaborate with a strategist who understands the psychology of luxury, the art of influence, and the nuance of prestige, one who can translate your vision into a brand experience that feels unmistakably elite.

Let us design this with intention, to shape perception, evoke emotion, and establish your brand as the benchmark of excellence.

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Are you ready to...

Strengthen your authority, credibility, and influence at the highest level?
Elevate into the top tier of your industry and attract an elite client base?
Expand your market presence and amplify revenue with precision and intention?
Build a brand that reflects not just who you are now — but who you’re becoming?
Refine your competitive advantage and dominate your niche with elegance and power?
Rise as the undisputed leader and benchmark of excellence in your field?
Attain brand recognition that unlocks opportunities, partnerships, and prestige?
Architect your empire and invest in your greatest asset — your legacy, where excellence isn’t an aspiration, but the expectation?

ELEVATE YOUR ONLINE PRESENCE

TIMELINE: 4-6 WEEKS

The Powerhouse package is a high-level brand and website transformation designed for entrepreneurs who are ready to step into the next era of their business, one defined by authority, elegance, and undeniable market power.

This isn’t just a rebrand; it’s the evolution of your identity.
A full-scale elevation of how you’re seen, known, and remembered — both online and off.
Your visual presence, digital headquarters, and brand positioning are rebuilt from the ground up to reflect the leader you’ve become and the empire you’re building.

Perfect for those who want a fast, high-touch, done-for-you experience that combines refined aesthetics with strategic precision, delivering timeless luxury, elevated perception, and lasting influence.

BOOK NOW

TIMELINE: 2-3 WEEKS

This is not a quick refresh or a cosmetic touch-up..
This is a curated immersion into your essence — your taste, energy, and identity — translated into a visual language that communicates confidence, elegance, and luxury at first glance.

We design a presence that captures attention instantly, holds it effortlessly, and positions your brand as a name worth remembering.

This is a sophisticated visual upgrade — intentional, artistic, and meticulously crafted to elevate the aesthetic power of your brand & website across every touchpoint. that amplifies your brand’s luxury, allure, and memorability.

BOOK NOW

Walk away knowing how to set up your brand, website & content so people buy everything

Leave with a website that sells multiple different offers & stacks cash in your business

Build a brand that attracts dream clients who move fast, pay big and are All IN.

Build a brand you're obsessed with that has ZERO limits to how much money you can Mmke in a Day

BOOK NOW

WEBSITE DESIGN

grow your business

Website Strategy & Planning

1:1 strategy session (goals, audience journey, conversion mapping)
Sitemap & wireframe layout
Copywriting direction guide (for clarity & connection)
SEO keyword research & content planning

Design & Development

Custom design on Wix Studio (or preferred platform)
Up to 5 pages (Home, About, Services/Programs, Testimonials, Contact)
Strategic conversion flow — guiding visitors from curiosity → commitment
Lead capture integration (newsletter/freebie opt-in)
Booking or application form integration
Mobile & tablet responsive design
On-brand visuals + animations for luxury look & feel

Technical Setup

Domain + hosting integration
SEO fundamentals (titles, meta descriptions, alt text)
Analytics setup (Google Analytics + tracking pixels)
Website security & performance optimization
Connection to email marketing platform (Flodesk, ConvertKit, etc.)

Post-Launch Support

30-day tech support & bug fixes
Video walkthrough training (how to edit & update your site)
Optional maintenance plan

Add-Ons (Optional)

Digital product or course page setup
Blog, podcast, or media page
Sales page or evergreen funnel page
Copywriting add-on (Home + Services page optimization)
Brand photoshoot creative direction

BRANDING

become unforgettable

Brand Strategy

Deep-dive brand strategy session (vision, values, audience psychology, market positioning)
Core message development: who you serve, what you do, and why it matters
Unique Value Proposition + elevator pitch
Brand personality, tone, and archetype
Visual + verbal direction aligned with your long-term business goals

Visual Identity

Primary logo design
Secondary logo + submark
Icon or monogram design (for social & favicon use)
Custom color palette with strategic emotional psychology
Typography system (headline, body, accent fonts)
Brand texture or pattern elements
Moodboard & concept presentation

Brand Guidelines

Complete Brand Style Guide (logo usage, spacing, fonts, colors, imagery)
Social media visual direction (Canva templates optional add-on)
Photography direction / AI brand photoshoot concept board
Launch assets: profile images, banners, and email signature

Add-Ons (Optional)

Brand messaging guide (tagline, bio, website copy direction)
Canva social media starter kit
Brand launch graphics

Your audience should be paying you non-stop because they're absolutely obsessed with everything you put out in the world. They should have ZERO hesitation when it comes to investing thousands of dollars in what you do.

Client Testimonials

"I’ve gotten SOO many compliments on the website, I truly believe that having a great website results in more clients, and more revenue. Would 10000% recommend Jess to everyone wanting to scale their business! When I started I had zero clients and immediately hired her to help with my website and brand - now I've built a fully booked out practice and couldn't have done it without her!"

- Christine Simpson

Client Testimonials

I am so grateful for Jess. My experience working with her was AMAZING. She helped me transition my entire website to a new platform called Kajabi. I was completely clueless in how to even use the platform, but Jess guided me through the entire process. Not only did she help me build a beautiful website, but she also designed my logo that has been a game changer for my business.

-Daiana Diaz

Client Testimonials

“Jess is just so approachable and a genuinely kind person, she truly cares about you and your success. She makes clear, concise suggestions that are easy to implement in your business. She offers concrete solutions that aren't just a bunch of "fluff". I would 100% recommend working with her!"

-Jessica Painter

Client Testimonials

"Working with Jess and her team was nothing short of transformative. From the moment we began, they took the time to truly understand my vision, my passion, and the essence of my business. What they delivered was beyond my wildest expectations. The brand they crafted not only reflects who I am but also magnetizes the right clients effortlessly. My new website isn’t just a platform—it’s a powerful tool that’s been instrumental in elevating my business to new heights. The attention to detail, the commitment to excellence, and the genuine care they put into every aspect of the process made me feel valued and supported every step of the way. If you’re ready to take your brand to the next level and attract the clients you’ve always dreamed of, this is the team you want by your side. They didn’t just design a brand for me; they designed a future full of potential and success."

- Denise M.

Client Testimonials

"Jess completely revitalized my online presence. They created a stunning, user-friendly website that perfectly reflects my brand. Since launching, I've seen a significant increase in traffic, and my sales have doubled in just a few months. Her expertise in design and strategy is evident in the results—I’m attracting more of the right clients and closing deals faster than ever. The investment in her services has truly paid off, and I couldn't be happier with the outcome!"

- Beverley W.

The
Portfolio

ARETESA (ah-reh-TAY-sah): The union of Arete (Greek: excellence; the pursuit of one’s highest potential) and Ascesa (Italian: ascent; the act of rising).

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REFUND POLICY EARNINGS DISCLAIMER

Discover our First Class Brand Framework

Right now, your brand and website might look nice—but do they actually sell?

Do they position you as the obvious choice?
Do they attract high-level clients who are ready to buy?
Do they make you feel like the expert you already are?

If not, it’s time for a serious upgrade.

STEP 1:

CLARIFYING YOUR UNIQUE EDGE & PREMIUM POSITIONING

STEP 2:

CRAFT YOUR SIGNATURE IDENTITY

STEP 3:

LAUNCH

This is where it all begins. Together, we’ll uncover the bold, one-of-a-kind qualities that set your brand apart from the crowd. We’ll dive deep into your vision, values, and what makes your business unforgettable, ensuring your message resonates with the clients you’re meant to attract. When you know your unique edge, you don’t just compete—you lead.

This isn’t just another brand and website. Every element is strategically designed to convert visitors into paying clients, helping you maximize the return on your investment. From optimized layouts to clear calls-to-action, your site will be a powerful sales tool. Using the science of emotional triggers and visual psychology to design brands and websites that speak directly to your customers’ subconscious. This helps build trust, create stronger emotional connections, and ultimately, drive purchasing decisions.

After working together, my clients are able to celebrate big wins such as:

• Filling their calendars with high-quality clients who they love to work with

• Doubling (or tripling!) their rates

• Selling out newly launched offers in record time

• Earning more while taking on fewer clients

​

Bespoke experiences crafted to have you stand out, command higher prices, and attract better clients & opportunities.

BRAND STRATEGY, CONSULTING & WEBSITE DESIGN

ELEVATE YOUR ONLINE PRESENCE

WEBSITE DESIGN

grow your business

Website Strategy & Planning

1:1 strategy session (goals, audience journey, conversion mapping)

Sitemap & wireframe layout

Copywriting direction guide (for clarity & connection)

SEO keyword research & content planning

Design & Development

Custom design on Wix Studio (or preferred platform)

Up to 5 pages (Home, About, Services/Programs, Testimonials, Contact)

Strategic conversion flow — guiding visitors from curiosity → commitment

Lead capture integration (newsletter/freebie opt-in)

Booking or application form integration

Mobile & tablet responsive design

On-brand visuals + animations for luxury look & feel

Technical Setup

Domain + hosting integration

SEO fundamentals (titles, meta descriptions, alt text)

Analytics setup (Google Analytics + tracking pixels)

Website security & performance optimization

Connection to email marketing platform (Flodesk, ConvertKit, etc.)

Post-Launch Support

30-day tech support & bug fixes

Video walkthrough training (how to edit & update your site)

Optional maintenance plan

Add-Ons (Optional)

Digital product or course page setup

Blog, podcast, or media page

Sales page or evergreen funnel page

Copywriting add-on (Home + Services page optimization)

Brand photoshoot creative direction

BRANDING

become unforgettable

Brand Strategy

Deep-dive brand strategy session (vision, values, audience psychology, market positioning)

Core message development: who you serve, what you do, and why it matters

Unique Value Proposition + elevator pitch

Brand personality, tone, and archetype

Visual + verbal direction aligned with your long-term business goals

Visual Identity

Primary logo design

Secondary logo + submark

Icon or monogram design (for social & favicon use)

Custom color palette with strategic emotional psychology

Typography system (headline, body, accent fonts)

Brand texture or pattern elements

Moodboard & concept presentation

Brand Guidelines

Complete Brand Style Guide (logo usage, spacing, fonts, colors, imagery)

Social media visual direction (Canva templates optional add-on)

Photography direction / AI brand photoshoot concept board

Launch assets: profile images, banners, and email signature

Add-Ons (Optional)

Brand messaging guide (tagline, bio, website copy direction)

Canva social media starter kit

Brand launch graphics

Your audience should be paying you non-stop because they're absolutely obsessed with everything you put out in the world. They should have ZERO hesitation when it comes to investing thousands of dollars in what you do.

Client Testimonials

Client Testimonials

Client Testimonials

Client Testimonials

Client Testimonials

ThePortfolio

ARETESA (ah-reh-TAY-sah): The union of Arete (Greek: excellence; the pursuit of one’s highest potential) and Ascesa (Italian: ascent; the act of rising).

​

Discover our First Class Brand Framework

The
Portfolio