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For contractors who didn't work this hard just to build something average.
Your brand should match the calibre of the company you’re building.
I help ambitious contractors turn reputation, positioning and perception into competitive advantage so you attract more of the clients and jobs you want without constantly competing on price.
For contractors who didn't work this hard just to build something average.
Your brand should match the calibre of the company you’re building.
I help ambitious contractors turn reputation, positioning and perception into competitive advantage so you attract more of the clients and jobs you want without constantly competing on price.
Welcome to the corner of the internet where we aren't afraid to work hard, play hard and get everything we want.
FOR BUSINESSES & FOUNDERS WHO ARE FAST MOVERS, DECISIVE ACTION TAKERS & READY TO TAKE THEIR BUSINESS TO THE TOP.
REEL LEVERAGE
THE ULTIMATE MARKETING GUIDE FOR CONTRACTORS
Become the contractor nobody compares and learn how to leverage social media to get more jobs.
Most homeowners don't know how to judge craftsmanship through your marketing or an Instagram story which means the company with the nicest brand/online presence/website often wins over the better builder. The company with the stronger brand charges more. The company everyone remembers gets referred. Reel Leverage shows you exactly where potential customers are slipping away, why they’re not calling, booking, or choosing you, and what to fix first so you can turn more calls, estimates, and inquiries into paying jobs.
STRATEGIES & SYSTEMS TO GROW & IMPROVE YOUR BOTTOM LINE
Hi! I’m Jess, founder of Aretesa. I work with established contractors who are great at what they do but know the way their company shows up doesn’t fully reflect the calibre of the business they’re building. I look at the whole picture — your positioning, brand, website, content, marketing and customer experience — to find the gaps that are making you blend in, rely too heavily on word of mouth or get compared on price. Then we build what’s needed to change that.
The goal isn’t just better marketing. It’s a stronger reputation, a company people recognize and trust, and more of the clients, jobs and opportunities you actually want.
Become the one they wait to work with instead of asking you for a discount.
AI AUTOMATION & GROWTH
Never Lose another Lead again.
Our Multi-channel follow up campaigns allow you to automate engaging follow ups and capture all responses from your leads, across all channels. Aretesa AI allows you to connect with your leads through Phone, Voicemail Drops, SMS/MMS, Emails, GMB Messages, and even Facebook Messenger. Our full featured mobile app allows you to communicate with your leads on all devices.
Fully Automated Booking
Automated nurture conversations that book leads and prospects on your calendar without lifting a finger. When you're on the job, your system can handle calls for you.A missed call doesn't feel like a loss the way a lost bid does, it just quietly becomes someone else's job and that adds up over time.
Close More Deals By Doing Less
You're spending countless hours EVERY WEEK doing things that can be automated and done better than you. From managing your sales pipeline, to collecting customer payments. Many times you're getting leads from all over the place and arent sure where people are finding you. We track everything (google, website, social media, etc) all in one place.
BRAND & WEBSITE DESIGN
BRANDS BUILT:
WHAT WE DO:
Agricultural equipment repair losing over $3500/week from missed calls
• AI assistant answers calls 24/7.
• Handles common service questions.
• Collects information and books appointment.
• Sends confirmation and reminders.
RESULT: An 85% reduction in missed opportunities.
Brand Identity Recalibration
A complete visual upgrade for your business because let's be honest, first impressions matter. This brand recalibration elevates your perceived value, shortens your sales cycle, and turns attention into decisive, high-value clients—so the right people land, trust instantly, and you can say goodbye to discount hunters and tire kickers. This makes your brand instantly recognizable, impossible to replicate, and the instant yes for fully committed, all in clients.
Electrician not responding to website and social media leads:
• AI assistant responds instantly to DMs and form submissions.
• Collects patient information, treatment needed and availability.
• Sends to office manager with organized details.
RESULT: 3x increase in new patient appointments.
Med spa not retaining customers after first visit:
• AI assistant sends thank you message within 1 hour.
• Offers rebooking incentive valid for 24 hours.
• Books next appointment automatically.
• Sends confirmation and reminders.
RESULT: 60% increase in repeat customers.
Past Clients &
Testimonials
Results
Testimonials
Our goal is to make you instantly recognizable, impossible to replicate, and the instant yes for fully committed, all in clients while giving you your time back.
Dane, Auto Repair Shop
USA
“One week I’d have leads coming in and the next week it was completely silent, and it honestly made me question everything. I thought I needed better content or more visibility, but it turns out I just didn’t have anything set up to actually convert the people already finding me. Now my website is doing so much of the work for me, following up, guiding people, and turning interest into actual conversations. It feels like a completely different business.”
Myostone Massage Therapy Winnipeg, Manitoba
CANADA
"I’ve gotten SOO many compliments on the website, I truly believe that having a great website results in more clients, and more revenue. Would 10000% recommend Jess to everyone wanting to scale their business! When I started I had zero clients and immediately hired her to help with my website and brand - now I've built a fully booked out practice and couldn't have done it without her!"
- Christine Simpson
Sleepy Bunny Paediatric Sleep Consulting
CANADA
“Jess is just so approachable and a genuinely kind person, she truly cares about you and your success. She makes clear, concise suggestions that are easy to implement in your business. She offers concrete solutions that aren't just a bunch of "fluff". I would 100% recommend working with her!"
-Jessica P.
Residential Cleaning Company
AUSTRALIA
“I used to rely COMPLETELY on Instagram for leads, and if I wasn’t posting or showing up, nothing happened. Since launching my new site, I’ve had inquiries come in while I was offline, during the weekend, even when I wasn’t actively marketing. The AI follow-up alone has saved me so much time and I’m closing better clients without feeling like I have to chase or convince anyone.”
-Brooke K.
DAIANA DIAZ FITNESS
USA
I am so grateful for Jess. My experience working with her was AMAZING. She helped me transition my entire website to a new platform called Kajabi. I was completely clueless in how to even use the platform, but Jess guided me through the entire process. Not only did she help me build a beautiful website, but she also designed my logo that has been a game changer for my business.
-Daiana Diaz
Dane, Auto Repair Shop
USA
“One week I’d have leads coming in and the next week it was completely silent, and it honestly made me question everything. I thought I needed better content or more visibility, but it turns out I just didn’t have anything set up to actually convert the people already finding me. Now my website is doing so much of the work for me, following up, guiding people, and turning interest into actual conversations. It feels like a completely different business.”
Myostone Massage Therapy Winnipeg, Manitoba
CANADA
"I’ve gotten SOO many compliments on the website, I truly believe that having a great website results in more clients, and more revenue. Would 10000% recommend Jess to everyone wanting to scale their business! When I started I had zero clients and immediately hired her to help with my website and brand - now I've built a fully booked out practice and couldn't have done it without her!"
- Christine Simpson
Sleepy Bunny Paediatric Sleep Consulting
CANADA
“Jess is just so approachable and a genuinely kind person, she truly cares about you and your success. She makes clear, concise suggestions that are easy to implement in your business. She offers concrete solutions that aren't just a bunch of "fluff". I would 100% recommend working with her!"
-Jessica P.
Residential Cleaning Company
AUSTRALIA
“I used to rely COMPLETELY on Instagram for leads, and if I wasn’t posting or showing up, nothing happened. Since launching my new site, I’ve had inquiries come in while I was offline, during the weekend, even when I wasn’t actively marketing. The AI follow-up alone has saved me so much time and I’m closing better clients without feeling like I have to chase or convince anyone.”
-Brooke K.
DAIANA DIAZ FITNESS
USA
I am so grateful for Jess. My experience working with her was AMAZING. She helped me transition my entire website to a new platform called Kajabi. I was completely clueless in how to even use the platform, but Jess guided me through the entire process. Not only did she help me build a beautiful website, but she also designed my logo that has been a game changer for my business.
-Daiana Diaz
Dane, Auto Repair Shop
USA
“One week I’d have leads coming in and the next week it was completely silent, and it honestly made me question everything. I thought I needed better content or more visibility, but it turns out I just didn’t have anything set up to actually convert the people already finding me. Now my website is doing so much of the work for me, following up, guiding people, and turning interest into actual conversations. It feels like a completely different business.”
Myostone Massage Therapy Winnipeg, Manitoba
CANADA
"I’ve gotten SOO many compliments on the website, I truly believe that having a great website results in more clients, and more revenue. Would 10000% recommend Jess to everyone wanting to scale their business! When I started I had zero clients and immediately hired her to help with my website and brand - now I've built a fully booked out practice and couldn't have done it without her!"
- Christine Simpson
Sleepy Bunny Paediatric Sleep Consulting
CANADA
“Jess is just so approachable and a genuinely kind person, she truly cares about you and your success. She makes clear, concise suggestions that are easy to implement in your business. She offers concrete solutions that aren't just a bunch of "fluff". I would 100% recommend working with her!"
-Jessica P.
Residential Cleaning Company
AUSTRALIA
“I used to rely COMPLETELY on Instagram for leads, and if I wasn’t posting or showing up, nothing happened. Since launching my new site, I’ve had inquiries come in while I was offline, during the weekend, even when I wasn’t actively marketing. The AI follow-up alone has saved me so much time and I’m closing better clients without feeling like I have to chase or convince anyone.”
-Brooke K.
DAIANA DIAZ FITNESS
USA
I am so grateful for Jess. My experience working with her was AMAZING. She helped me transition my entire website to a new platform called Kajabi. I was completely clueless in how to even use the platform, but Jess guided me through the entire process. Not only did she help me build a beautiful website, but she also designed my logo that has been a game changer for my business.
-Daiana Diaz
CUSTOM BRAND
& WEBSITE BUILDS
Become highly sought-after & highly paid because of the brand you build.
Custom branding and website design positioned to instantly communicate leadership, expertise, and premium value — so clients trust you faster and stop price-shopping. The way you are perceived determines the level of clients, projects, and opportunities you attract — and most businesses are operating far below their true level because your brand doesn’t reflect it.This is both the foundations of your brand and the visual identity that turns heads, has people buying everything you drop and keeps your dream clients coming back for more.
SERVICES
AI CONSULTING
Feeling overwhelmed trying to keep up with AI , what tools to use and how to properly integrate it?
My role is to bridge the gap — helping you implement high-leverage automations and strategy so you can save time, scale faster, and stay focused on what you do best.
We start small, simplify fast, and build momentum one smart system at a time.
WEBSITE DESIGN
Raise your authority, convert leads and clients faster, make passive sales and book clients on autopilot
Conversion-focused websites that build trust instantly and guide visitors toward working with you automatically.
So you’re not chasing leads or convincing people. Your site does the heavy lifting.
SERVICES
AI CONSULTING
We work with contractors who are serious about building something that lasts — who are done relying on word of mouth and ready to own their market.
Your work is excellent. Your online presence isn't keeping up.
Missed calls, slow follow-up, and a handful of Google reviews are quietly costing you tens of thousands of dollars a year. I help service-based businesses stop losing ready-to-buy clients and turn inquiries into booked jobs using smart, simple AI systems.
This isn't hacks or trends, we clarify how your business should be positioned, understood, and experienced so trust is built through your content and brand before a conversation ever starts.
CUSTOM BRAND
& WEBSITE BUILDS
Become highly sought-after & highly paid because of the brand you build.
Custom branding and website design positioned to instantly communicate leadership, expertise, and premium value — so clients trust you faster and stop price-shopping. The way you are perceived determines the level of clients, projects, and opportunities you attract — and most businesses are operating far below their true level because your brand doesn’t reflect it.This is both the foundations of your brand and the visual identity that turns heads, has people buying everything you drop and keeps your dream clients coming back for more.
THE BRAND EDGE
TRAININGS & Programs
Your next level awaits you on the other side of you normalizing it.
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Membership
Basic Plan
50$Every monthStandard Plan
90$Every monthPremium Plan
130$Every month
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